In October 2025, The Wall Street Journal featured CR Coffee in a story about the evolving coffee market and the impact of rising wholesale prices on independent roasters and cafes. Kevin Pedeaux's dual role as both a co-founder of Coast Roast Coffee and the owner of CR Coffee shops made him a natural voice for the piece.
The story examined what happens when green bean prices rise and how small-batch roasters and independent shops navigate those economics differently than large chains. Kevin's perspective — as someone who buys the green beans, develops the blends, roasts on antique equipment, and serves the final product — gave the Journal a view of the entire supply chain in one conversation.
Being featured in the Journal alongside other independent operators reflects the broader recognition that New Orleans coffee culture is not just about beignets and chicory. Shops like CR Coffee are part of a serious specialty coffee ecosystem that extends from sourcing relationships in Honduras to the antique roasters on the Gulf Coast.
The feature brought national attention to what the New Orleans coffee community has known for years: CR Coffee and Coast Roast are doing something different.
Visit CR Coffee
Three locations in New Orleans — Magazine Street, St. Roch Market, and Old Metairie.
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